Rolex Watches

Rolex invented the waterproof Oyster case in 1926 and the self-winding Perpetual rotor in 1931, and every watch it makes today still builds on those two ideas. It is the most recognised watch brand in the world and the one most buyers mean when they say they want a luxury watch, because a Rolex holds its value, runs for decades and is serviceable anywhere.

Our Rolex inventory spans the full modern catalogue, from steel Submariner, GMT-Master II and Daytona sports models to Datejust and Day-Date dress pieces in two-tone and solid gold, plus vintage references from the 1960s to the 1990s and ladies' Datejusts in every dial.

Each Rolex here was bought outright, not consigned, which means we have handled it, opened it and stand behind it. Listings state the reference, year where known, factory originality of every component and the pressure-test result. Questions about a specific piece? Message a Specialist and we will send wrist shots or a video the same day.

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Popular Rolex Watch Models

  • Datejust 117 Watches

    The Datejust was the first self-winding wristwatch to show the date through a window on the dial, and the Cyclops lens that magnifies it arrived in 1953.

  • Submariner 28 Watches

    The Submariner is the dive watch every other dive watch is measured against: a unidirectional rotating bezel, a screw-down crown with Triplock gasket, and water resistance to 300 metres since the 1980s.

  • Oyster Perpetual 9 Watches

    The Oyster Perpetual is the purest Rolex: the waterproof Oyster case, a self-winding Perpetual rotor and nothing else on the dial, not even a date.

  • Daytona 11 Watches

    The Cosmograph Daytona is a racing chronograph with a tachymetric bezel, three registers and the longest waiting lists in watchmaking.

  • Day-Date 28 Watches

    The Day-Date spells out the day of the week in full at twelve o'clock and has only ever been made in gold or platinum.

  • GMT-Master II 27 Watches

    The GMT-Master II lets you read three time zones: local time on the hands, a second zone on the 24-hour hand, and a third on the rotating bezel.

  • Sky-Dweller 10 Watches

    The Sky-Dweller is the most complicated watch Rolex makes: an annual calendar that knows the length of each month, shown through twelve apertures around the dial, plus a second time zone on an off-centre 24-hour disc.

  • Yacht-Master 7 Watches

    The Yacht-Master pairs the Oyster case with a bidirectional 60-minute bezel in polished precious metal or matte Cerachrom, aimed at the deck rather than the depths.

  • Explorer 2 Watches

    The Explorer was introduced the year Hillary and Tenzing reached the summit of Everest and has barely changed since: a black dial with luminous 3-6-9 numerals, a smooth bezel and an Oyster bracelet.

  • Sea-Dweller 8 Watches

    The Sea-Dweller was built with COMEX for saturation diving and introduced the helium escape valve that lets gas leave the case during decompression.

  • Explorer II 3 Watches

    The Explorer II adds a fixed 24-hour steel bezel and an orange 24-hour hand to the Explorer formula, designed so cave explorers could tell day from night.

  • Milgauss 2 Watches

    The Milgauss was designed for scientists working around magnetic fields, with a soft-iron inner case that shields the movement to 1,000 gauss.

  • Yacht-Master II 3 Watches

    The Yacht-Master II is a regatta chronograph with a programmable 1-to-10-minute countdown that synchronises to the regatta starting sequence.

  • Oysterquartz 1 Watch

    The Oysterquartz was Rolex's answer to the quartz era: an angular, integrated-bracelet case in the spirit of the 1970s and a movement the brand built itself rather than bought in.

  • Air-King 6 Watches

    The Air-King honours the RAF pilots of the 1940s and has been the plainest Rolex in the catalogue for most of its life.

  • Cellini 1 Watch

    Cellini is the Rolex dress watch: no Oyster case, a leather strap and gold rather than steel.

Why Buy From Swiss Watches Dot Com

We're an independent pre-owned watch dealer in Buckhead, Atlanta, and we'd rather tell you exactly what a watch is than oversell it. Every piece is checked in-house, listed under its exact reference number, and described with its condition, its accessories, and anything you should know before you buy.

  • Verified Authenticity

    Every watch is inspected and verified by our experts so you can buy, sell, or trade with total confidence, no exceptions.

  • Insured Delivery

    Every shipment is protected end-to-end, packed properly, insured, and handled with care from our hands to yours.

  • Concierge-Level Service

    Whether you’re after a specific reference or comparing options, our team provides straight answers, fast responses, and guidance that respects your budget and taste.

Authenticity Guaranteed

Our watchmakers examine the case, movement, dial, hands, bracelet and serial against the manufacturer's reference before a watch is listed. Every watch carries our Lifetime Authenticity Guarantee.

  • Checked against the manufacturer's reference
  • Timed, pressure tested and function checked
  • The watch photographed is the watch you receive
Read the Full Authenticity Guarantee

Shipping & Delivery

Every order ships free by FedEx Priority Overnight, fully insured, and requires an adult signature. We ship within one to two business days of payment.

Free pickup at our Atlanta showroom is available. Choose it at checkout and we will confirm a time.

  • Free FedEx Priority Overnight
  • Fully insured, adult signature required
  • Ships in 1–2 business days
  • Free showroom pickup at checkout
Read the Full Shipping Policy

What Our Clients Say

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  • The hype is real. This place is the best. James was awesome to work with and got me the exact watch I wanted at the best price around! Very knowledgeable staff and in-house watch repair and experts. Don't gamble somewhere else, particularly with your luxury watch purchases. Would give more than 5 stars if I could.

    Jon T.

  • I just received my new watch by Fedex from Swisswatches.com. I am so happy with the service I received. Leah was very friendly and responsive and I had a great experience.

    S. S.

  • I been shopping with Jenee for 4years she’s amazing always gets the job done! She’s the best i never without anything she always help with the perfect decision.Thanks Jenee for my new Rolex purchase.

    Nisha R.

  • I dealt with James. He was extremely pleasant and patient. He answered all my questions and provided excellent customer service!

    Soni J.

  • Amazing selection of watches, always a great time seeing Feras and he is very helpful and was able to source me a rolex that I wanted within a week. They treat you like family

    Xiang L.

  • Enjoyed shopping here so much! Very nice staff overall but Aya was extremely helpful, she’s so knowledgeable and prepared to help at all times. Answered all my questions and kept a beautiful smile on!

    Leah T.

  • I just bought a new timepiece from Leah. She answered all of my questions thoroughly and delivered everything as promised. I would highly recommend!

    Nadia R.

  • I came in to shop for some watches today and Phil got me right! I didn’t exactly know where to start to get me a new watch and gave me a clear pathway to get me in something new. Phil is the best!

    Lee C.

  • I have been working with Feras for a year now. I am very happy with the service he provides as well as the quality of the pieces.

    Jessica S.

  • I had a great experience with James. He was very knowledgeable and showed me several nice watches including a hublot.

    Camiel G.

  • I had an amazing experience shopping here, the attention to detail on exactly what I wanted reassured me that I was making a great decision, this was a big investment for me and I appreciated the customer service Sage provided me

    Carti H.

  • I had a great experience with my order. Jenee was very helpful and she worked to get me the best deal for two watches. I received thoughtful and friendly service, something that goes a long ways these days in business! I am looking forward to visiting the storefront the next time I am in Atlanta. Also, I was very impressed by the condition of the watches.

    Joe W.

  • Worked with Zahir and Leah a lot for almost 7 figures worth of watches, 10/10!! Amazing service and amazing people.

    Dave

  • Was in need of a GMT Master ii link and Will and his staff were welcoming and extremely professional! Would definitely recommend.

    Dequan J.

  • Jenee Ewen was great, the customer service was spectacular and she will always have my business Thanks again 🏆

    Choland C.

  • Unbelievable kind and helpful staff. Dominique and poly at Swiss Watches were great in showing a large selection of watches.

    Sidaq B.

  • Ms.Dominique Brown gave me great information regarding the watches that you I’m very interested in and the website…. I can’t wait to make my first purchase

    Tyrel H.

  • Feras was very informative and professional! Took great care of us!

    Nacole B.

  • Great place to do business! Phil Truss & Marcus Nowell are knowledgeable and a couple of good guys to deal with.

    James M.

  • Always work with James Lary probably gave the best experience one could have when spending a large sum of money.

    Mark D.

  • Awesome customer service , and highly recommend coming in checking out this great selection and ask for Dominque

    Erick B.

  • Amazing inventory, great prices, and top notch service!

    Pardes S.

  • Jenee gave us a great tour and showed us around. Also answered good questions and gave us a Capri Sun, just doesn’t get any better.

    Bobby G.

  • Will and his team killed it again. If I could give 100 stars I would!!!! Come in, you can thank me later!

    Brian B.

  • Leah is the best in the business, highly recommend, five stars!

    Alexander L.

  • Great customer service. Paulie was very helpful

    Abdul A.

  • We came looking for a specific watch and Feris was more than helpful.

    Amanda H.

  • Great experience Jenee was great to work with.

    Jamaal D.

  • Dominique is amazing ! Customer service was great

    Mandy O.

  • Jenee gave me a great experience today!

    Kj J.

  • I came to check out some watches and will was a great help !

    MC S.

  • Thank you so much for everything feras

    Rio U.

  • I had a fantastic experience working with both Paoly and Rob. They made the buying experience enjoyable. Will definitely be coming back for another watch in the future.

    Harrison S.

  • Fair pricing, super knowledgeable staff, and friendly service. I got paid on the spot, and they were also able to source this sweet 36mm two tone Datejust with olive diamond dial I couldn’t find anywhere. I’ll be back!

    Karim M.

  • Visited all the way from Detroit to check out the store! Great experience. Shout out to Jenee!

    Ron B.

  • Jenee gave great service with my repair.

    Alonzo J.

  • Jenee gave great customer service today! Loved her energy!

    Godfrey D.

  • Go see my girl Jenee on watches! First Rolex down. She got it. Trust me.

    Edrick H.

  • They have a wide selection of time pieces! Jenee did a nice tour of the place and explained each individual piece I looked at in a very detailed manner.

    Neco S.

  • Great place to find vintage watches

    Christopher L.

  • Paoly Reyes, thank you for helping us with our purchase. You are a very kind person, thank you very much :)

    Ashton G.

  • Very professional people! Very service-oriented, no nonsense, just service 🍒

    M. S.

  • Paoly's service was excellent, 100% recommended! She was very attentive and helpful with your orders!

    Andruw M.

  • Paoly's attention and service is 100%, I highly recommend her, she's the best 🙏🏾

    Joseph R.

  • Julissa was awesome! So sweet, very patient and knowledgeable about everything I asked for. I would definitely recommend asking for her whenever you visit the store. Great customer service! :)

    Gabriel H.

  • The entire experience was priceless I appreciate Paoly Reyes her work ethic, gratitude, and hospitality.

    Jason S.

  • Jenee was an amazing salesperson. Great communication, price, and products! Swiss Watches is Top Tier! Thank you all so much! Cody

    Cody R.

  • Chaz and Dominique are amazing! I came in thinking I wanted one thing, but their expertise lead me down another road. They were patient and made sure I love the pieces! I will definitely be back!!!

    Aura T.

  • I recently purchased a piece with the incredible help of Leah and Will, and I couldn’t be happier. They were both extremely knowledgeable, patient, and dedicated to helping me find the perfect timepiece. Highly recommend for anyone looking for a seamless and topnotch experience.

    Spencor H.

Rolex Watch FAQs

Does Swiss Watches Dot Com sell new Rolex watches?

No. We are an independent pre-owned dealer, not affiliated with Rolex, and every Rolex we list has been previously owned. Many are unworn or recent with full sets, and each one is inspected by our watchmakers and covered by our 1-Year Limited Warranty and Lifetime Authenticity Guarantee.

Which Rolex watches do you carry?

Our Rolex inventory spans the full modern catalogue, from steel Submariner, GMT-Master II and Daytona sports models to Datejust and Day-Date dress pieces in two-tone and solid gold, plus vintage references from the 1960s to the 1990s and ladies' Datejusts in every dial. Inventory changes daily; if you want a specific reference, message a specialist and we will tell you when one arrives.

How does Swiss Watches Dot Com inspect a Rolex before listing it?

Our watchmakers authenticate the case, movement, dial and bracelet against the manufacturer's reference, verify that any diamonds are factory set, time the movement across several positions, pressure test the case and check every function. A watch that does not pass is not listed. The condition grade, polish status, parts originality and included items are stated on every listing.

What warranty comes with a pre-owned Rolex?

Every watch we sell is covered by our 1-Year Limited Warranty on the movement and water resistance from the date of delivery, handled directly by Swiss Watches Dot Com, plus a Lifetime Authenticity Guarantee. The full terms are on our Warranty page.

How do I pay for a Rolex, and can I save by wiring?

Cards and digital wallets are accepted at checkout, and paying by bank wire saves 3% on the watch price. A specialist confirms your order and identity by phone before any wire instructions are sent. See our Wire Transfer page.

How to Sell My Rolex

Thinking of selling your Rolex? Send a few photos and we will quote within one business day, usually the same day. Ship free and fully insured with a prepaid FedEx label, or visit the Atlanta showroom, and get paid the same day you accept.
Get a Quote for My Rolex Trade Toward Another Watch

Need Help? Get in Touch

Have questions? We're here to assist you in any way possible or you can visit us. We're here to help.

Phone
(770) 584-1378
Email
info@swisswatches.com
Address
3255 Peachtree Rd NE
Suite 3
Atlanta, GA 30305
Hours
  • Mon–Fri 11 AM–6 PM
  • Sat 12–5 PM
  • Sun Closed